About us
Creating accessible business opportunities for every Filipino
Goldrich Marketing is a Filipino-focused direct selling and Multi-Level Marketing Company built to democratise entrepreneurship — making legitimate business opportunity accessible to ordinary people, not just those with substantial capital.
Who we are
Built for the emerging Filipino entrepreneur
Goldrich Marketing is a Filipino-focused direct selling and Multi-Level Marketing Company established with a clear social and entrepreneurial purpose: to create accessible business opportunities for ordinary Filipinos who aspire to improve their economic circumstances through entrepreneurship.
We recognise that many Filipinos — Overseas Filipino Workers, Household Service Workers, returning OFWs, underemployed individuals, fresh graduates, and micro-entrepreneurs — often have limited access to capital-intensive business opportunities.
Marlo “Ems” Magtibay
President & CEO · Founder
Meet our Founder
Ms. Marlo “Ems” Magtibay
President & CEO
A results-driven executive with a Bachelor of Science in Customs Administration and over a decade of experience in executive management, sales, and marketing. She possesses extensive expertise in business development, strategic planning, corporate leadership, and organizational growth.
Throughout her career, she has successfully led business initiatives, developed high-performing teams, and implemented strategies that drive sustainable growth and operational excellence. Recognized for her strong leadership, professionalism, and commitment to achieving results, she continues to contribute to the success of the organizations she serves and currently holds leadership positions in various corporations.
Her vision is simple yet powerful: to make every distributor’s life more meaningful, prosperous, and financially rewarding.
Ems’ Vision for Gold Rich
Meet our COO
Mr. Gregorio “Sir Gerry” Palermo
Chief Operating Officer
Born and raised in Mulanay, Quezon, Mr. Gregorio Palermo is a respected leader known for his humility, integrity, and unwavering commitment to helping others succeed.
As the Chief Operating Officer of Gold Rich Marketing, he has earned the trust and admiration of distributors through his genuine care, loyalty, and dedication to their personal and professional growth.
Sir Gerry believes true leadership is measured not by personal achievements, but by the success of the people he serves — guiding every distributor with the knowledge, confidence, and opportunities to build a better future.
Sir Gerry’s Leadership Philosophy
Gregorio “Sir Gerry” Palermo
Chief Operating Officer
What drives us
Our vision & mission
The dual compass that guides every decision — where we’re going, and how we get there.
Our Vision
To become one of the Philippines' most accessible, innovative, and trusted direct selling companies — creating meaningful entrepreneurial opportunities for Filipinos at every economic level.
An ecosystem where ordinary individuals can start small, learn progressively, build customer relationships, develop leadership capabilities, and grow according to their own commitment and market opportunity.
Where we're going
Our Mission
To democratise entrepreneurship by making legitimate direct selling opportunities, quality consumer products, business education, and digital tools more accessible to Filipinos.
Delivered through a transparent compensation structure that rewards legitimate product distribution, customer development, and responsible team building — with a particular focus on OFWs and returning migrant workers.
How we get there
The opportunity
Entrepreneurship should be accessible to more people
The Philippines has a large population of hardworking individuals who aspire to improve their financial position but face barriers: limited capital, lack of business experience, limited access to financing, and the difficulty of starting a conventional business.
For many OFWs, employment overseas provides income but doesn’t create a sustainable business or income-producing asset that can be continued after returning home.
Our objective isn’t to suggest every participant will achieve a particular level of income. It’s to provide a realistic and scalable business platform where income potential is connected to actual business activity.
Signature programs
Three pillars of our approach
OFW Entrepreneurship Platform
An OFW may begin developing a customer and distributor network while still overseas, subject to applicable laws — and continue building that business after returning home. A bridge between overseas employment and domestic entrepreneurship.
Digital Entrepreneurship
Traditional relationship-based direct selling combined with modern digital business tools: social commerce, messaging platforms, digital presentations, customer-management, and online product education.
Structured Training
Product knowledge, sales skills, digital marketing, financial literacy, and compliance & ethics — a full education system that develops entrepreneurs, not just distributors.
Who we serve
Designed for the Filipino mass market
A prospective distributor doesn’t need to begin as an expert entrepreneur — the platform is designed so anyone can start small, learn the fundamentals, and grow.
OFWs & returning migrants
Preparing for eventual return, or already home and seeking a business to build.
Household service workers
Overseas Filipino workers who want to build a business connection back home.
Underemployed & unemployed
Filipinos seeking a flexible way to generate additional income.
Working professionals
Employees seeking an additional source of income alongside their day job.
Parents & homemakers
Flexible entrepreneurial activity that adapts to family responsibilities.
Young graduates
Learning entrepreneurship, sales, and digital business skills that compound over time.
Micro-entrepreneurs
Existing small-business owners seeking additional product lines and scale.
Experienced distributors
A platform for leadership and organizational development.
Anyone with drive
The platform doesn't view economic class as a limitation on entrepreneurial aspiration.
What we stand for
Our core values
Accessibility
Entrepreneurial opportunity should be within reach of ordinary Filipinos — not exclusively for individuals with substantial capital.
Integrity
Truthful product information, transparent business practices, responsible earnings communication, and respect for consumers and distributors.
Product Value
The foundation of the business must be genuine consumer products that provide legitimate value independent of distributor sponsoring.
Empowerment
We equip distributors with knowledge, skills, tools, and mentorship that improve their entrepreneurial capabilities.
Sustainability
We focus on building a business supported by repeat product demand, real customer relationships, and sound economics.
Community
A culture where distributors support one another, share knowledge, develop leadership skills, and contribute positively to their communities.
DSAP Aligned
Direct Selling Association of the Philippines
Responsible MLM
Our corporate commitment
Direct selling and MLM carry a significant responsibility toward consumers, distributors, and the public. We establish clear policies to prevent misleading claims, pressure selling, and recruitment-focused practices.
- No misleading product claims — food supplements are not presented as medicines
- No exaggerated income representations — results depend on effort, ability, and market
- No pressure selling or inventory loading
- No recruitment-focused practices — the business is built on real product movement
- Fair competition and consumer protection
- Truthful advertising aligned with Philippine regulatory requirements
Our proposition
We can’t promise every distributor wealth.
What we can promise is a platform designed to provide access, education, products, tools, and opportunity — so you can start small, learn, sell, serve, build, lead, and grow.
Our philosophy
Start Small. Learn. Sell. Serve.
Build. Lead. Grow.